| 
                                             Hye..here we meet again..Welcome
                                             to the 4th Edition of Youth@Media. How about the last issue? Do you like the featured topic? I hope so. We at Youth@Media really work hard to improve our performance. So, I hope, you guys, out there, please do not hesitate to drop a line to our
                                             mail box! As the past months, we have
                                             been exposed with global issues such as HIV/AIDS (March 2004), Children and Youth Sexual Abuse (April 2004) and Poverty and
                                             Globalisation (May 2004). Now, we have come to the fourth issue, where the topic
                                             of Media and Society will be reveal! Just stick with us...we will give you a brief explanation and cases study on Media!
 
                                              
                                             Why care about media?
                                             
 The
                                             media play a huge role in our lives. We
                                             spend countless hours exposed to television, radio, CDs, books, newspapers, magazines, billboards and the Internet. These
                                             media inform our ideas and opinions, our values and our beliefs. They reflect and influence our culture through arts and entertainment.
                                              As
                                             such, they play a vital role in our democracy, shaping citizens' understanding of social and political issues and functioning
                                             as gatekeepers through which issues, people, and events must pass. No matter what you care about gun rights or abortion rights,
                                             the environment or economics the media influence the perceptions of citizens and policymakers, affecting the policies that
                                             touch us all. Media
                                             must not be considered just another business: they are special institutions in our society. Information is the lifeblood of
                                             democracy and when viewpoints are cut off and ideas cannot find an outlet, our democracy suffers.
 
                                              |